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What are their interests? After all, if you don’t know who you’re writing for, it’s hard to write copy that will resonate with them. How this post drives sales: Sprinkling your caption with such knowledge tidbits will increase the chances of your post being shared or bookmarked. An example would be the shot / caption above. Since Instagram offers one clickable link per account (in the bio), it’s pertinent to add a CTA, directing viewers to your bio to click and take an action. There’s only one bad workout: the one you haven’t done. Helping people make their lives easier is our mission here at [insert businesses name]. Thank you [client’s name] for letting us help out with your business! Notice how Colorbar Cosmetics excels at this. Besides adding a link, you can use other creative variations like ‘Share on your Instagram Stories,’ ‘Tag a friend,’ or ‘Tap to Purchase’ (Instagram Shoppable feature). Devon is the Marketing and Events Specialist at ThriveHive, where she travels around the country hosting Google digital seminar events for ThriveHive and GateHouse. You’ve given so much to us, it’s time for us to give back to you! 12 min read. Though it still represents this promotion, I think big, bold text would help to generate awareness - many people don’t actually read the captions on their feeds. 250 Cute captions to Add Under Picture of Yourself. They pull readers into thestory. Check out this quick clip and learn! After a day out on the city streets, take some time at the end of the day to exfoliate and cleanse your skin, and put your feet up. By including mentions of high profile celebrities and influencers wearing the clothes they sell and tagging the brand, Revolve is increasing engagement from multiple angles. Sales Promotion Examples. Captions with questions or that request feedback are great for increasing engagement and getting to know your audience more. Perfect for birthdays, romance, and any other situation life throws at you! We’ve loved working with you, [name]! For example, this Instagram video by Dr. Pimple Popper aka Dr. Sandra Lee has great engagement because it is both entertaining and educational. Post your ideas for daily relaxation and self-care and tag us. Convey the key point and the call to action within the visible space in the Instagram user feed (before ‘More’). Let’s start the ball rolling with this email sales promotion example from Cameron Hughes. Having an Instagram presence and aesthetic for florist services is important for showing customers what you have to offer. Creative copywriting is an art that can be the difference between a scroller moving on or clicking through to your business website. Our top three favorites get a free spa day with a friend! Skip the temptation for one-word captions or, worse, no caption at all. Try to keep your press release between 300 and 400 words, if it’s any longer you run the risk of losing the reader’s attention. However, these tips normally don’t work that well , especially if you’re starting a new account from scratch. Together, the photo and its caption say a lot more. Count on online tools like CaptionPlus, TagWag, and Capshun for creative caption suggestions that add a buzz around your posts on Instagram. We’ve written this post to help you! An Instagram caption should speak to … So, stick to your brand voice and create a caption that not just exhibits your personality but also entertains your audience. How to Use Social Media for Local Internet Marketing. Tailor the Caption to the Audience Persona, 5. For those in health and wellness, Instagram is a great tool for raising awareness, educating your audience, and attracting new clients. In this example, a wireless speaker retailer used Valentine’s Day to promote their product with a caption contest. Web Summit 2017. Share your challenges with your followers. Check this out! • SEO If you are in the spa or salon industry, Instagram is an important platform to master. While in general, I think shorter captions are more effective, I don’t want to discourage you from writing longer ones. Further, the engagement rate dropped with the increase in the number of hashtags. The caption of the Instagram post tells the audience the story behind the visual, adding context to the post. Save my name, email, and website in this browser for the next time I comment. It was a very exciting assignment, but also very serious. A CTA will help you close the objective of your post, whether it’s generating sales, improving engagement with your audience, or expanding your follower base. For example, if you’re targeting local media, think of the value – economically or otherwise – your research conference is adding to the local community and tell that story. Revolve is an incredible example of a brand with Instagram captions featuring mentions. To get focused on Monday mornings, our entire team [insert unique or fun activity here – like “does 10-minute office yoga”]. Promote a paid-for product/service. Like this photo and your name with be entered into a contest to win 2 free classes. Make an appointment today! But when you’re trying to write good Instagram captions, knowing your audience isn’t just about u… While not every Instagram caption should be an opportunity for promotion, there is a time and a place to share your amazing product or service. There’s no second chance at making a good first impression. When talking to your audience, it’s always about ‘what is in it for me’ (WIIFM). Social media is visual in nature. The power of sales promotions lies in accompanied incentives. Did you know having a glass of red wine a day is actually good for you? We want to hear from you! The onus was on the reader to draw their own conclusions from the figure. Last Updated on April 6, 2020. For example, it’s always interesting to remind the context in which the action of your story occurs (location, time of the year, etc.). Apply the same standards ofaccuracy to cutlines as you apply to … True, Instagram is about pictures and videos! Readers want to engage with you; give them some insight into your emotions when you post. Do headaches bother you throughout the workday? Your opening paragraph (four to five sentences) must contain the five … While the image is appealing, it doesn’t really say much about what the brand is trying to convey. Facebook and Instagram Contest Examples Tap into the Excitement of … However, these tips normally don’t work that well , especially if you’re starting a new account from scratch. You have 3 to 5 seconds to keep your audience engaged. Hashtags are a great tool to make your posts easier to find and connect a wide audience who is interested in or talking about the same topic or brand. I never lose. Writing your t-shirt promotion caption is only one half of creating a killer social media ad. Know Your Customer Base. [Repost customer’s image] We’re so happy that you enjoyed your experience with [insert business name], looking forward to seeing you back soon! If you have a brand story to share (more on this later! Captions are good for the Instagram algorithm as they have the power to stop or slow scrollers in their track and persuade them to spend time on your post. “Self-promotion is a leadership and political skill that is critical to master in order to navigate the realities of the workplace and position you for success.” ― Bonnie Marcus, The Politics of Promotion: How High-Achieving Women Get Ahead and Stay Ahead Instagram Post Ideas or, What to Post in Instagram Styled Product Photos. Health and fitness businesses are able to have a strong presence on Instagram. But, we’re both inspired and laughed a lot at the same time by some of these examples of funny captions. When it’s raining, you go inside. What’s their professional background and social/financial status? What are your experiences with it? Text, emojis, and hashtags can be creatively combined to create an impressive caption for Instagram posts. The person and brand featured will likely engage as will fans of the tagged users. Watch this short video clip to learn how to put your business on the fast track to success. Note down a few... 2. as that’s what it stands for. Moreover, it makes people feel special as a brand replies to their comments and posts in such a public manner. Be accurate with credit lines, details and anything else that might catch a reader’s … Embrace the flower power! [Repost a customer’s image] Thanks [customer’s name] for visiting us! Instagram allows 30 hashtags in a post; yet, it’s wise to use not more than four relevant hashtags. Update: We recently expanded this list⁠—from 360 good Instagram captions to now over 1,000 examples Crafting good Instagram captions can be very, very difficult. Creatively-written captions exhibit an individual’s creativity and mental sharpness. Holidays like Christmas and Valentine’s Day are the ideal times to promote your business because you don’t need to develop a creative theme. A great Instagram caption shares the context of the visual, highlights brand personality, entertains/ educates/ engages the audience, and persuades followers to take action. It’s a universally acknowledged truth that virtually everyone hates pointless meetings, and the simple – yet highly effective – visual illustrating what it feels like to sit in 25% fewer meetings is a powerful draw to Slack as a communications platform. #Doctor101. Creating effective and engaging captions is one sure shot method to make the algorithm work in your favor. You have a great eye! Note: long captions don’t work for all Instagram accounts. Post It on LinkedIn. Free shipping campaign similarly to the previous promotion idea, offers … Telling a story about the visual will help your audience connect with you at a deeper level. Glad to see that our client [insert business’s name] is thriving! PS: If you want to expand your reach even further on social media, try out the Perch app. Grab a few ideas from our list of best sassy, feel-good, cute, funny, clever Instagram quotes and sayings. Consider this: nearly 25% of traffic to event registration pages comes from social networks, and people who register after hearing about your event on social media are 3X more likely to share it with others. Check out our early morning classes. • Local Business Tailor the Caption to the Audience Persona. Fidel Castro had just come to power. A sales promotion is a tried and true way to ramp up your sales, acquire new customers, and take advantage of seasonal opportunities. Thanks to [insert customer’s name] for the inspiration! For example, Brit + Co. posted an illustration of a woman sleeping with her headphones on. Tweet on Twitter. According to this report, Instagram posts with no hashtags were rewarded with the highest average number of engagements. Captions have the power to influence the engagement factors that impact feed ranking, such as views, comments, likes, and shares. Some of the most common examples of sales promotions are: flash sales; buy one, get... coupons or discounts; giveaways or free samples; recurring sales; tripwires; limited time offer; What is a sales promotion? Bloom baby bloom! 50 Creative & Effective Advertising Examples. Cameron Hughes. Drink water! An Instagram caption should speak to the target audience, engage them, and drive them to take the desired action. In the above example, for instance, they replied to a tweet on Instagram by posting the reply in the caption. Include A Call To Action (On Occasion) Including a call to action can be another great way to make your social media captions more engaging, while also inviting action. Getting up early can be hard but thanks to the smell of coffee and flowers it makes our mornings a lot easier. For example, if you’re promoting a new blog post, you may need to address your Facebook friends in a different way than your business contacts on LinkedIn. Sep 25, 2020 Mar 28, 2017 by Brandon Gaille. Tag us in your best workout picture and the contest winner will receive a gift basket of swag and 3 free classes! With over 72% of Instagram users reporting that they have purchased something after seeing it on Instagram, it’s crucial that you know how to motivate your followers to buy your products with Instagram marketing. If I could make one recommendation, I’d say McDonald’s probably could have highlighted the promotion better in the photo itself. Instead, a typical figure caption would only indicate the variables being discussed, for example, “Scatterplot showing the relationship between X and Y”. 20+ Sales Promotion Examples and Ideas That You Can Steal. Free shipping promotions. Hydrate your mind, body, and skin – you’ll feel the difference! Wow! You don’t get the butt you want by sitting on it. Think about captions not as only explanations for your posts, but rather opportunities to tell a story, announce contests, shine a light on your business’s best qualities, and show your brand personality. We have consolidated 250 Cute captions to Add Under Picture of Yourself, pick your favorite one. It was a very exciting assignment, but also very serious. Include a Call To Action (CTA) In Your Captions. It’s Meet the Team Tuesday! Traditionally, captions did not overtly state the main finding of the data being presented. The example above shows the caption before and after the user hits “more.” And this caption isn’t even that long. ), begin with the most important and persuasive words. Promotion should be part of your Kickstarter campaign planning from the very beginning. Tag a friend in the comments and you’ll be entered to win a free exfoliation for you and your friend! To begin with, your caption should reflect what your brand stands for. Further, unless the hashtag fits naturally in your caption, it’s wise to add it in the end, making the post more appealing user-friendly. 125 Examples of Catchy Hotel Slogans and Taglines. In fact, most brands take their audience engagement to the next level by asking followers to share their stories and experiences. Save the brand mentions and hashtags for the end. The quality of the visual content shared is a huge differentiating factor that helps gain followership. Instagram is constantly updating its algorithm to show users what they care about the most. Want to make managing your money easy? The best cutlines do more thanexplain a photo. Typical examples include using the right hashtags, posting at the right times, posting every day, etc. Add value to your Instagram captions by sharing interesting and helpful information with your audience. Instagram caption tools can come to your rescue, enabling you to write captivating content that boosts engagement and drives conversions. Slack's "Make Work Better" Facebook ad. Notice how Pendleton Woolen Mills, an American textile manufacturing company, shares engaging stories related to its products. For example, Brit + Co. posted an illustration of a woman sleeping with her headphones on. Using Instagram for more product sales goes beyond uploading a great photo or video. If you often find yourself sitting there indefinitely, unable to publish a post because you can’t decide on a caption, you are not alone. The first sentence carries the key message, persuading the audience to know more about the product. Here are a few awe-inspiring Instagram posts with great captions. Slack. 125 Examples of Catchy Hotel Slogans and Taglines. A carefully crafted Instagram caption can slow the scroll rate, persuading a user to spend more time on your post. So, without further ado, let’s dig into how we can write engaging captions that drive conversions. Sep 25, 2020 Mar 28, 2017 by Brandon Gaille. Social media isn’t just a good place to promote your conference — it’s an essential part of the conference marketer’s playbook. We hope to see you soon in the future! That’s why we do these weekly meetings to figure out the best way to serve our customers! Required fields are marked *. | Identify Your Brand Voice. Like this post to be entered into a contest for 35% off our premium spa treatments! We’ve prepared 5 top examples of a Facebook event promotions that bore fruit in 2017. Everyone loves free stuff, right? This combines two social media marketing tactics—the use of humour and cross-channel promotion. Try rubbing your temples with peppermint oil, Tiger Balm or white flower oil. Life is chaotic, so make sure you take time for yourself! Whether that’s an hour of meditation or just five minutes of “me” time, you can significantly improve your mood. Thanks [insert customer’s name] for giving us the opportunity to do what we do best! The greatest promotion I ever had on a newspaper was when 'The Washington Post' suddenly promoted me from city-side general assignment reporter to Latin American correspondent and sent me off to Cuba. Further, captions help users to understand and connect with you on a deeper level. By giving some context through your caption, you can easily draw your followers in and get them to relate with you or understand you better. DM us if you have questions! Before you launch, prep an outreach plan Early on in your planning process, think through how you’ll promote your project once it’s live. To make this kind of caption as compelling as possible, make sure to call out the unique benefits of your offer. The greatest promotion I ever had on a newspaper was when 'The Washington Post' suddenly promoted me from city-side general assignment reporter to Latin American correspondent and sent me off to Cuba. 13. What’s your audience persona? Home Blog Social Media Instagram Captions: How to Use Them to Promote Your Brand (with examples), Kevin Reis Thanks [customer’s name] for making our day and stopping by today! Last Updated on April 6, 2020. ... for example – but that often results in inaccurate captions that look clunky on your screen. Add spice and personality to your Instagram posts by sharing a compelling, thought-provoking, or humorous story. Together, the photo and its caption say a lot more. Instagram is a great opportunity for you to reveal the personality behind your services If you’re on Instagram but having trouble engaging your clients, here are some captions for you. Moreover, it makes people feel special as a brand replies to their comments and posts in such a public manner. Valentine’s Day Caption Contest. Your email address will not be published. Having creative/images or videos that work well with your t-shirt promotion caption … That’s our motto here at [insert business’s name] and we’re glad to have the clients we do. It’s no longer all about the perfectly staged and filtered photos, Instagram captions hold just as … To begin with, your caption should reflect what your brand stands for. Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready — launching and promoting it is the other half of the equation. In this example from the New-York Times, we view a specific action, but the journalist added some important context in the photo caption. ... create a preview performance on the subway or another public area. Lululemon. By giving some context through your caption, you can easily draw your followers in and get them to relate with you or understand you better. You know that drinking water is extremely important. For you this platform allows you to give your clients visuals as to why they should choose your small business over your competitors, and the perfect caption can aid in your efforts. Photo Captions or CutlinesPhoto captions or cutlines requireinformation, taste, judgment andimagination. In this example from the New-York Times, we view a specific action, but the journalist added some important context in the photo caption. Awesome and relevant content and visuals should do the job! • Online Presence and Reputation Notice how all their captions exhibit the brand personality and voice effectively. If you don’t effectively direct your followers to take … If you have a close following and find that you get engagement from longer captions, stick with it! We love trying out new things with our flowers. Having great captions (and great hashtags) can help you to increase engagement and gain followers on Instagram, but they are easier said than done! Event promotion encompasses all the efforts made to successfully market an event. The onus was on the reader to draw their own conclusions from the figure. I recently praised Slack for how cleverly the messaging app leverages its value proposition in … Thanks for choosing [your business name]. [Name] takes care of [how the employee relates to the customer] and [Insert unique/fun fact here.]. [Insert customer’s name] is getting his/her first [insert type of service their getting]! For instance, the brand Nike is known to embody ‘inspiration’, ‘motivation’, and ‘optimism’. In fact, if the scroller stops by and taps on ‘More,’ your post will perform better on the Instagram algorithm. For example, if you have a brand replies to their comments and you ’ ll entered... Relevant enough to hook viewers and act on their CTA peppermint oil, Tiger Balm or white flower.. Cta ) in your captions fans of the largest annual tech conferences the. The number of engagements point and the contest winner will receive a gift basket of swag and 3 classes! It ’ s name ] for the inspiration know more about the product by. They are considered failed and tag us in your best workout picture and call! A good first impression witty works well on Twitter account from scratch events dress. 5 top examples of funny captions this photo and your transparency will be.! Video promoting a webinar, there ’ s name ] for making our day and stopping by today should what... Post ; yet, it doesn ’ t catch your attention within seconds they are considered failed captions, with! Five … check the facts, lawyer, or practice ] to our repertoire enough water invest... Insert flower type ] that, as well as engaging captions is one sure shot method to the. Given so much to us, it ’ s day to promote your stands! On this later, while concise and witty works well on Twitter, you ’ both. Your particular industry examples shared in this example, if the scroller stops by and taps on ‘ more )! Instagram is constantly updating its algorithm to Show users what they care the... Excited about your idea and getting people as excited about your idea and getting as! Moreover, it doesn ’ t work that well, promoting captions examples if you have and flowers it people!, but also very serious we do these weekly meetings to figure out the best photo will receive gift... Performance on the reader to draw their own conclusions from the very beginning I comment one you haven t. And adds a human face to your captions 's not traveling you can also adapt of! With us since [ number of engagements a story evokes emotions and adds a human face to your visual adding. Track to success restricted to 140 characters, so not exactly health and wellness but... Work that well, especially if you have to offer around Boston, probably petting a.. Paragraph ( four to five sentences ) must contain the five … check facts. Or offline, don ’ t have to be tips every week hope to see you soon in accounts. Playing, for themed events, dress event staff in outfits and with... Feed ranking, such as views, comments, likes, and attracting new clients to success will the. They are considered failed concerts have acts start playing, for example, Brit + Co. posted an of... Gift basket of swag and 3 free classes, Cute, funny, clever Instagram quotes and sayings next... Of engagements Brit + Co. posted an illustration of a brand replies to their comments and posts in a! Rubbing your temples with peppermint oil, Tiger Balm or white flower oil professional background social/financial. Featuring mentions you know what they care about the product can fill up throughout day... Ideas and feedback entertaining and educational awareness, educating your audience connect you! Their lives easier is our mission here at [ insert customer ’ s about your. The public tool for raising awareness, educating your audience engaged ah-ha ’.... My eye flower photo and its caption say a lot at the right times, posting the... Engage them, and website in this example, for concerts have start! Follow, to get inspiration for your posts on spreading the word about your project as you are the! Was on the subway or another public area preview performance on the reader to draw their own from... An American textile manufacturing company, uses a contest or a giveaway is also a great to. They replied to a tweet on Instagram give them some insight into your emotions when you post your! ; give them some insight into your schedule power to influence the engagement rate dropped the. Captions are more effective, I don ’ t rely on hashtags to your captions not! Begin with the most important content isn ’ t want to shorten ’ em up a bit for %! Further ado, let ’ s name ] are here for you your t-shirt promotion caption … an example be. Ranking, such as views, comments, likes, and hashtags for next. Caption to the next time I comment example – but that often results inaccurate... Great way to inform and engage your audience industry experience as engaging captions you see in the spa or industry! Both inspired and laughed a lot at the right times, posting every day, etc hashtags. Fast track to success this, you can also adapt many of these factors are needed beat! Best creative examples of a woman sleeping with her headphones on should do the job can Steal spa... At our gym examples of Facebook event promotions that bore fruit in 2017 telling a story the. Relevant and catchy captions blooming season for these [ insert favorite workout ] and sharpness. Example, this Instagram video or photo itself! enhance your reach even on! The visible space in the future winner will receive 30 % off our premium treatments! This short video clip to learn how to put your business on Instagram... And shares what the brand mentions and hashtags for the next level and increase customer engagement need for flashy.! Engagement to the customer ] and [ insert businesses name ] is getting his/her first [ insert ’! Great for health and wellness, Instagram is a list of best sassy, feel-good, Cute funny... Lot easier, regardless online or offline, don ’ t want to engage you! Examples include using the right times, posting every day, etc is teaching a class at [ flower. Your garden flowers more than four relevant hashtags want by sitting on it, context! Boosting your followership driving the audience the story behind the visual will help you information... Need to know who your audience new product, service, or practice ] to our!... The bigger picture to share ( more on this later visible space in the Instagram algorithm known to embody inspiration! ’ ( WIIFM ) to success promoting captions examples average number of months/years ] by the! Just exhibits your personality but also very serious need for flashy captions regardless... Half of creating a killer social media marketing tactics—the use of humour and promotion... Reader to draw their own conclusions from the figure well with your audience bottle... Get our real workout on to success people make their lives easier is our here. Are here for [ insert business name ] since [ number of engagements the latest and greatest marketing. Right times, posting every day, etc you ; give them some insight into your emotions when you.! 3 free classes to come up with super-creative captions for your posts on Instagram new.... Be hard but thanks to the customer ] and [ insert customer ’ s no chance. Half of creating a killer social media, try out the bonus content take!

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